UX/UI & Product Designer — Behavioral Design + Framer
Most websites fail before anyone reads a word. Not because of bad copy or wrong colors — because nobody asked how a human brain actually decides to act. I have been obsessed with that question ever since.
I'm a UX/UI and product designer based in Agadir, Morocco. I co-founded Drawever, an AI creative platform, leading all design from day one. By sitting closely with the team and listening to real users, we grew to 50,000 creators — with a 39.6% bounce rate and a 22% lift in conversions.
The tool is never the point — the thinking behind it is. I work in Figma and build in Framer, but I adapt to whatever a project calls for. That is what problem-solvers do.
User-centered interface design focused on clarity, usability, and behavior. I design experiences that guide users naturally and reduce friction across web and mobile products.
End-to-end product thinking — from concept to launch. I turn complex ideas into usable, human-centered products that deliver real business results.
High-conversion websites built in Framer. Every layout decision backed by behavioral psychology so your site doesn't just look good — it performs.
Scalable component libraries and token-based systems. Built to keep products consistent, teams aligned, and development fast.
I audit your landscape — goals, audience needs, market gaps. This ensures we solve the right problems, not just move fast.
I strip away the fluff to find your most potent value proposition. A clear, documented strategy becomes the North Star.
I craft a distinct tone of voice that makes your brand feel authentic and builds immediate trust with your audience.
Strategy becomes reality. Every element — from typography to layout — is chosen to make information easy to digest and a pleasure to navigate.
A versatile suite of AI tools designed to streamline workflows and help creators generate high-quality outputs faster.
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Simplifying tech services in Agadir — a clean, intuitive platform connecting users with local technology solutions.
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Guided bike-tour experience in Taroudant, Morocco — offering rides through historic city walls and hidden cultural routes.
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A behavior-driven product designed to help men turn knowledge into action through structured self-improvement.
View case studyUX design isn't about making things pretty — it's about understanding how humans think, decide, and act.
How understanding mental models transforms good design into great design.
Exploring how working memory and attention impact the way users experience digital products.
Join me to turn your idea into a clear, usable product — designed to launch fast, guide users smoothly, and deliver real results.